Apple has decided to stop work on a cheaper, lighter version of the $3,499 Vision Pro to instead focus its resources on smart glasses, reports Bloomberg. Apple wants to speed up development on a glasses product to better compete with Meta. There were rumors that Apple was developing a a much lighter, more affordable "Vision Air" for launch in 2027, but Apple is now transitioning engineers from that project to its smart glasses project.
lol, these massive companies are so pathetic when it comes to chasing trends but having zero sticking power to stay the course.
There is no real competition (competition in the true sense, margins trending towards zero), so they can afford to do whatever.