Avoiding American companies to express disapproval of US policy is great. However, this could give some European companies a reprieve, whose products you should not buy despite everything, because they have an inhumane corporate policy. My favorite example is Nestle. For them, access to drinking water is not a human right and that’s how they act.
Yeah, Unilever isn’t much greater either. In general trying to go for local, smaller brands would be good IF you can afford it. Of course a lot of people have to go by what is cheapest and most available and that’s their right. But now if ever, if someone is resourced enough, it would be good to spend some time on at least taking a look at the brands they have available in their regular grocery stores and try to make responsible choices.
(As someone who has been doing this for a long time, and is low income, it’s a bit of an unrewarding pain in the ass but at least I don’t have that nagging feeling at the back of my head as much)
Thankfully it seems like EU is at least trying to be stricter about conscious consumer labels etc, limiting green-washing and all that. That makes life a bit easier for those who very understandably don’t have tons of time and energy to research every purchase.