YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.
And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won’t end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.
[Edit] actually, it doesn’t matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.
In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?
So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are
It will always be randomized, otherwise it’s not targeted. There’s no reason to run Swedish pampers ads in the US or Walmart ads in Japan.
I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.
And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won’t end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.
[Edit] actually, it doesn’t matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.
Sure, in a reality where that happens, but that isn’t ours. Ads are overwhelmingly made to match the standard 0:15 and 0:30.
In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?
“Placement” ie. on the timeline, friend. Not target.
Right but the swedish pampers ad and the walmart as will be different lengths so the timings wont be the same
Not necessarily, but sure?
So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are
So, you don’t work in the industry?