“The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.”
At least it’s a relatively minor change, they won’t lose 155 years of brand recognition.
Right I thought they were dropping the name which would be stupid, but they’re just removing the “soup”.
Well it was either drop the word soup completely, or put it in quotes on the label.