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As a general rule: when software asks you to do something, usually it won’t further your own interests, only the devs’. Sometimes it’ll even hinder you.
And that’s the case here. “Ad privacy” my arse, they’re just trying to wrestle even further control over the advertisement/spam/manipulation market. The rest of what the browser pop-up is saying is mostly bollocks.
At this rate we (people with at least some privacy concerns) need to do the same that we did against Internet Explorer, and actively advertise Firefox… but that’s problematic on itself, the very fact that the browser landscape reduced itself to Chromium-based vs. Firefox-based sucks major balls.
I actually see this from a different perspective I think could be cool to consider. Advertising is Google’s number one business, but the current model of banner ads and video ads don’t work.
People are actively running away from ads. And Google keeps trying to do everything they can to improve their core business, when literally ads are like so last century. I don’t even believe Google can continue to succeed with ads even if they took away all of our privacy features. At the end of the day, people learned, and people moved on.
This is the best summary I could come up with:
Unlike the glitzy front-page Google blog post that the redesign got, the big ad platform launch announcement is tucked away on the privacysandbox.com page.
The blog post says the ad platform is hitting “general availability” today, meaning it has rolled out to most Chrome users.
This has been a long time coming, with the APIs rolling out about a month ago and a million incremental steps in the beta and dev builds, but now the deed is finally done.
Users should see a pop-up when they start up Chrome soon, informing them that an “ad privacy” feature has been rolled out to them and enabled.
That’s actually what started this whole process: Apple dealt a giant blow to Google’s core revenue stream when it blocked third-party cookies in Safari in 2020.
Google says it will block third-party cookies in the second half of 2024—presumably after it makes sure the “Privacy Sandbox” will allow it to keep its profits up.
The original article contains 588 words, the summary contains 159 words. Saved 73%. I’m a bot and I’m open source!
