Social media giants Facebook and Instagram will soon be temporarily banned in Norway from tracking users online to target them with advertising.

The Norwegian Data Protection Authority ordered U.S. technology firm Meta, the parent company of Facebook and Instagram, to stop showing users in Norway personalized ads based on their online activity and estimated locations. The ban kicks in from August, according to an order obtained exclusively by POLITICO and sent to Meta on July 14.

Meta’s advertising practice on Facebook and Instagram currently involves the “processing of very private and sensitive personal data through highly opaque and intrusive monitoring and profiling operations,” wrote Norway’s Datatilsynet agency.

The ban on so-called behavioral advertising will last three months, starting from August 4. Facebook and Instagram will be able to show people customized ads but only based on information given by users in the “about” section of their profiles.

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