Now, a new U.S. rule will require retailers, gyms and other businesses to make canceling subscriptions as easy as enrolling in them, and to make the subscription process more transparent.

The Federal Trade Commission on Wednesday released a final rule called “click to cancel,” which says online subscriptions should require the same number of clicks to end as they do to sign up, and in-person signups should have an option to cancel online or over the phone.

The new rule also directs companies to give people a clearer idea of the exact terms before they sign up, so they don’t feel “tricked or trapped into subscriptions,” as FTC Chair Lina Khan has told NPR.