• plz1@lemmy.world
    link
    fedilink
    English
    arrow-up
    108
    ·
    3 months ago

    Ad tech IS the tracking, so if you’re not blocking ads, you’re not actually refusing said tracking. I think you might be conflating cookies with being tracking (they are), but that’s only a part of it.

    • MyFairJulia@lemmy.world
      link
      fedilink
      English
      arrow-up
      33
      arrow-down
      1
      ·
      3 months ago

      I wonder why ad tech can‘t be „Let‘s show ads that correspond to what‘s being talked about on that website.“ Kinda like what Google suggested with Topics but without following me through the internet.

      • nous@programming.dev
        link
        fedilink
        English
        arrow-up
        38
        ·
        3 months ago

        There is no real technical challenge in displaying ads that are based on the page content. But ads based on tracking users is much more profitable. Plus they can sell the data collected to anyone else that is interested.

      • grue@lemmy.world
        link
        fedilink
        English
        arrow-up
        14
        ·
        3 months ago

        Look, you need to understand that advertisers are Hell-bent on forcibly extracting as much money from you as possible. If they could strap you to a chair, hold your eyes open like in A Clockwork Orange, and then charge you for everything you so much as glanced at, they absolutely would.

        If that’s not how you want to live, then they are your enemy.

        • MyFairJulia@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          ·
          3 months ago

          You know i think i understand companies sometimes but then i keep being baffeld at how evil a company can be.

          Apple for example had me surprised with the reaction to the DMA and i previously thought that they couldn‘t possibly suck harder wirh alö their anti-repair stuff.

          I still have a bone to pick with Tim Cook himself for rendering my well working Mac Mini 2012 unusable for my app development job by simply not updating Xcode and introducing a breaking change that prevented me from adding support for new iOS versions to old Xcode.

      • CileTheSane@lemmy.ca
        link
        fedilink
        English
        arrow-up
        4
        ·
        3 months ago

        I wonder why ad tech can‘t be „Let‘s show ads that correspond to what‘s being talked about on that website.“ Kinda like what Google suggested with Topics but without following me through the internet.

        They could be. Sites could talk directly to advertisers, and put the ad directly into the page itself instead of asking the ad server for a random ad. Most ad blockers probably wouldn’t notice it because it’s part of the actual page.

        But then they’d lose out on the tracking data and would be responsible to make sure the ad doesn’t annoy the shit out of you, so they’re not going to do that.