The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you’re not watching anything.
As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren’t a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.
LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG’s latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”
LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs’ settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.
The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes’ various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.
Remember the tv in Back to the Future 2, how absurd it was?
If I’m not watching it, my TV stays off. But for how long anymore, I wonder…
Side thought: the smartphone ROMs/roots scene has slowed down, recently; maybe it’s time to start with TVs rooting.
Where are all the hackers out there that have the skills to crack a TV to load something open source? They’re computers. There has to be a way to jailbreak/root then.
Sure, it’s being done. Xiaomi TVs have custom ROMs available, and I’m sure a bunch of others. Thing is, state of the art TVs are are not exactly cheap, and you need one to hack it in the first place. Most hackers do it for free, so they can’t exactly go on a spending spree.
Yea, I know. But I need a cyber Robin Hood in my life right now.
You guys are going about this all wrong. All you gotta do is connect your smart tv to the internet. Don’t use pihole. Let your tv communicate exactly how it wants to. Then buy some DVDs of local indy pro wrestling. The kind where women staple each other with staple guns, and smash light tubes over each others heads and bleed profusely.
Now…why would you do this? Because advertisers HATE advertising with pro wrestling. They also have nothing TO advertise for women with bloody faces, and broken noses.
Let THAT data get back to them. Who’s going to advertise to the guy who watches pro-wrestling from a high school gym where women leave pools of blood on the ground??? If everyone did this, for 10 hours a day, advertisers would deem the American market not worth the money to advertise to.
Sure, waste electricity while being unable to use the TV as intended, and cause some additional wear & tear. Great idea.
Oh the irony. The site reporting LG’s ads wants people to remove ad blockers.
I was always torn over what TV brand to buy. This helps narrow it down further.
To which remaining TV brands? They’re all gonna do this kinda stuff.
They all will do within 2 years because fuck I peasants… Ain’t the free market grand?
Thank you daddy capitalism.
I hope I can continue to make the smart TV dumb by never giving it network access. When that fails I’ll have to hope the pihole handles some of it. The other fun option might be to put it on a VPN in the EU and hope that it enables some gdpr options.
Either way you’re right, it’s likely inevitable.
There are some large computer monitors, depending on how big of a screen you want. There’s no smart crap in those, just DisplayPort and HDMI inputs.
Selection is an issue. Doubt they got large oled formats.
Depends on your definition of large; I’ve got an amazing 48" 4k 120hz OLED monitor that does no “smart” features.
Alienware does a 55" that I think is the largest available rn though I can’t vouch for the inclusion or lack of ads or smart features.
65+ inch but really 70
55 is decent but if you got wall space and distance why not go big.
Not only do I use pi-hole, my so called smart TV never connects to the Internet in my household. Hell, I don’t buy any smart devices period.
I don’t use pi-hole currently, but have managed access via my router. My LG C1 has been locked down to LAN access only for a long time.
It’s kinds great this way. Since it has an IP it doesn’t give me any bullshit about network, but no traffic escapes the home network.
“Smart devices” are for stupid people.
“Smart” devices are getting increasingly difficult to avoid in many products categories.
Try buying a non-smart TV without going to high cost commercial/industrial models.
consumer TVs are so ridiculously cheap precisely because of all the smart phone home nonsense
Don’t connect the wifi and use an external device. Have no issues with my now lobotomized screen.
Until they start to force you to connect to “finish” setup. I’m sure it’s only a matter of time.
For now my new LG turns on directly to my external device and isn’t connected to the Internet. I did have to change a setting to turn on to the last input used instead of the useless home screen.
Depends on the device and the usage. “Smart devices” can encompass a lot of things.
A “smart device” is something that doesn’t need a pc in it AT ALL.
https://c.tenor.com/fbXP86oWtvAAAAAC/tenor.gif
edit: how tf embed gifs on lemmy
Format like this
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So
thank you! saved
deleted by creator
Or just use the sensibly placed identical lamp that’s next to his wife.
The only reason that lamp is positioned there is to sell that product.
A year or two ago my LG B8 automatically bricked itself unless I agreed to the new terms and conditions. Literally something like “to continue using your tv please agree to the new terms”, and if I didn’t it was just bricked. They could have put anything in there and it was just “click agree or never use this device again”.
It’s not been connected to the internet since.
The fact that shrink-wrapped agreements aren’t automatically void worldwide is a fucking abomination. No you shouldn’t get to push a legally binding contract on me after I paid for the product. It’s my property now and if you want to require a license agreement after the sale then I should be able to decline it for a full refund fuck you.
I pirated for a long time, and even though I had(have) large media libraries and the home server capacity to manage everything just fine, I stopped.
Not sure when, or why, I’m guessing a service broke and I just said fuck it, I already have Prime+Netflix, and that was years ago at this point.
Netflix’s password policy and Amazon showing adds had me spin them up again, and even migrate over to Jellyfin because Plex is just another enshitified privacy nightmare.
Which was a pleasant surprise, because the last I tried Jellyfin years ago, it was not worth the hassle. Also, Plex wasn’t nearly as bad as it is now.
To swing this back around to this article, I’m betting eventually they’ll force their TVs online by disabling features, capabilities, or even the device itself, if it’s not phoning home.
Well that sucks, ironically I connect my C2 to the net for the NFL gamepass sub I’m actually paying for. Guess it’s back to illegal streams on the desktop PC